I could tell people what they want to hear: that losing weight and shaping up is easy. I could slap my before and after photos on food supplement bottles and sell them as a miracle fat loss cure. I could compile a load of crap about diet and aerobics and flog it as an ebook for $37 a pop. God knows plenty of people are doing just that and making money. But I won’t.
I choose to tell the truth. The truth about the stuff I wish I had known sooner. The stuff I found out the hard way by sorting through all the bullshit – bullshit that can keep you from your goal and separate you from your money.
My message is not what most people want to hear. Most people are buying up worthless books, magazines, and supplements that tell them what they want instead of what they need. This is why 99.5% of people are failing to lose weight and keep it off.
To lose weight successfully, you need the truth. And the truth, as they say, will set you free. But first, it will piss you off.