The Truth

I could tell people what they want to hear: that losing weight and shaping up is easy.

I could slap my before and after photos on food supplement bottles and sell them as a miracle fat loss cure. I could compile a load of crap about diet and aerobics and flog it as an ebook for $37 a pop. God knows plenty of people are doing just that and making money. But I won’t. 

I choose to tell the truth. The truth about the stuff I wish I had known sooner. The stuff I found out the hard way by sorting through all the bullshit – bullshit that can keep you from your goal and separate you from your money. 

"The truth will set you free - but first, it will piss you off."  

Comments

[Johnny at The Lean Saloon]

But, Craig, the truth is boring, and it's been around for too long. We need something fancy, mystic, fantastic... like a unicorn.

That's it: we need a weight-loss unicorn.

Actually, we need something completely complicated, because when we fail for all of our unaccountability and non-commitment, we can just blame complication.

:)

Best,
Johnny